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Plus-Size Fashion & Apparel Shopping Statistics

Five current U.S. shopping and retail figures for writers, researchers, and anyone following how people discover and buy clothes today.

Last updated October 6, 2026

The bigger picture

Shopping for style now happens everywhere.

Plus-size shoppers deserve the same useful choices, clear information, and room for personal style as everyone else. This reference page brings together public U.S. apparel-spending and retail e-commerce figures that help explain the environment boutiques and shoppers are moving through.

Every number below links to the original public source. We update this page when a source releases newer relevant data.

$340.2 billion

U.S. retail e-commerce sales in Q2 2026

The Census Bureau's seasonally adjusted estimate for U.S. retail e-commerce sales in the second quarter of 2026.

Source: U.S. Census Bureau, Quarterly Retail E-Commerce Sales, August 18, 2026

17.1%

of U.S. retail sales came from e-commerce in Q2 2026

Online retail accounted for just over one-sixth of seasonally adjusted U.S. retail sales during the quarter.

Source: U.S. Census Bureau, Quarterly Retail E-Commerce Sales, August 18, 2026

12.2%

year-over-year e-commerce sales growth in Q2 2026

Over the same period, total retail sales rose 6.7%, showing that e-commerce grew faster than retail overall.

Source: U.S. Census Bureau, Quarterly Retail E-Commerce Sales, August 18, 2026

$2,001

average 2024 household spending on apparel and services

This is the average annual amount reported across U.S. consumer units, including apparel and related services.

Source: U.S. Bureau of Labor Statistics, Consumer Expenditures, 2024

2.5%

of average household spending went to apparel and services in 2024

Apparel and services represented 2.5% of average annual expenditures for U.S. consumer units.

Source: U.S. Bureau of Labor Statistics, Consumer Expenditures, 2024

What these numbers mean

Choice, convenience, and a real point of view matter.

Online retail is growing faster than retail overall, while apparel remains a deliberate household purchase. For shoppers, that means the right boutique has a chance to stand out by making style feel personal, easy to explore, and worth returning to.

For Plush Beauties, that starts with expressive plus-size options, clear ways to browse, and a welcoming place to find a look that feels like yours.

Explore the collection →

Methodology & sources

How to use this page

Figures are quoted from the named public releases, using the latest relevant figures available when this page was updated. “Consumer units” is the Bureau of Labor Statistics term for the households and individuals represented in its Consumer Expenditure Surveys. Retail e-commerce figures are seasonally adjusted and not adjusted for price changes, as reported by the Census Bureau.

Cite this page

Plush Beauties Boutique. “Plus-Size Fashion & Apparel Shopping Statistics (2026).” Updated October 6, 2026. PlushBeautiesBoutique.com.